Combine your direct mail with 8 digital technologies to increase your return on investment. Reach your target audience on multiple channels... simultaneously.

CSG Direct Connect

What is CSG Direct Connect?

Instead of just sending out a traditional stand-alone direct mail campaign, CSG Direct Connect combines your direct mail with 8 digital technologies to create an omni-channel experience.
Once your direct mail pieces are mailed to your mailing list, CSG Direct Connect touches your audience simultaneously across the web while tracking engagement – including visits to your website. We provide a custom dashboard so you can easily track all of your campaign’s performance in real-time!

What are these 8 technologies?

Social Match
Drop ads on Facebook & Instagram to your mailing list before your mail is delivered
Mail Tracking
Mail Tracking
Track and record exactly when your mailing hits mailboxes on a per piece level
QR Codes
QR Codes
Maximize engagement with static or personalized QR Codes. Increase and track the response to mail through our custom reporting dashboard
Informed Delivery
Informed Delivery
Your mail piece is accompanied by a full color, clickable ad along with the grayscale email preview sent by the USPS
Call Tracking
Call Tracking
Real time updates and recordings of every call you’ve received as a result of your mailing
Online Follow Up
Online Follow-Up
After leaving your website, prospects will see your ads throughout the Google Display Network, driving them back to your website
Social Media Follow Up
Social Media Follow-Up
Continue the touch points of your ads by displaying them on Facebook and Instagram feeds
Track and record anonymous website visitors who took an interest in your ad but are not already on your mailing list

Give your campaigns a boost by adding CSG Direct Connect Plus!

YouTube Ads
YouTube Ads
Capture attention and cut through the clutter with dynamic video instream ads
Discovery Ads
Discovery Ads
Serve ads across Google feed environments including the Google Discover feed. YouTube homepage, and the promotions tab in Gmail
Google Geotargeting
Google Geotargeting
Display ads in the Google Display Network to direct mail recipients, lookalike and affinity audiences geographically based on the mailing list target areas, keywords and keyphrases, and search/browsing history
Social Media Geotargeting
Social Media Geotargeting
through Facebook and lnstagram to direct mail recipients, lookalike and affinity audiences geographically based on the mailing list target areas, keywords and keyphrases, and search/browsing history

Even more value...

Political Ads and Mailings


Add addressable Geo to your mail campaign

Direct Match offers 6 of the same great services as CSG Direct Connect, but adds Addressable Geo! Serve ads through the display network to all devices at a residential or business address.

Digital Only Advertising Campaigns


Skip the mailing and only serve online ads

Don't want to send a mailing? You can still take advantage of all the online advertising and phone tracking offered by CSG Direct Connect. Just ask about our digital only package!

Political Ads and Mailings


Deliver online ads with your political mailing

It can be hard to get political ads accepted on Facebook, Instagram, and Google. That's where CSG Direct Connect comes in! We help you create ads that are acceptable to these advertising platforms.

Special Mailing and Digital Ad Programs


Special mail programs with special pricing

CSG Direct Connect can bring even more value to the classic CSG Direct programs! Whether you are targeting new movers in your area or trying to bring back old customers, we have a program for that.

CSG Direct Connect: The future of direct mail

Would you like to see how it all works?

We'd love to show you a demo!
Click here to request a no-obligation quote or a consultation today to see how CSG Direct Connect
can help you take your direct mail to the next level.

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